'Versatile' Veloster to Showcase Little Hyundai's Tuning Potential at SEMA

While most of the cars at the SEMA Show are built to be over-the-top displays of horsepower and gaudiness Hyundai is preparing to showcase at least one of its new Veloster models that takes a different approach.

Make no mistake, the car created by marketing agency PM Lifestyle and the Universal Technical Institute (UTI) will display a full suite of modifications, but it’s designed to be representative of what the average tuner could do with his or her car. The message is clear: Hyundai is betting the Veloster will be a hit with the tuner crowd and with auto enthusiasts and is working to showcase just how attractive a platform it can be.

Far more than just IHE (Intake, Header, Exhaust), the ‘Versatile Veloster’ will get a Sequence-X body kit, Konig wheels and plenty of Seibon carbon fiber goodies, including the hood and trunk, with a custom blue paint job covering the rest of the car. Performance upgrades include an AEM Cold Air Intake, Magnaflow exhaust and a custom header, while KW was contracted for a full coilover suspension and SSBC is supplying the brakes. Making an expected 163-hp (up from in the stock car), there’s also a Nitrous Express system for some added power.

On display at the 2011 SEMA Show from November 1-4, the PM Lifestyle ‘Versatile’ Veloster will then go on a three-year show tour with UTI, making appearances at 120 autocross, supercross and demonstration events.

Get a full rundown of the modifications after the jump and see AutoGuide’s complete 2011 SEMA Show preview here:

Discuss this story at Veloster.org

Mechanically, PM Lifestyle plans to customize the following:

Ÿ AEM Cold Air Intake

Ÿ Autometer Phantom Nitrous Pressure and Air/Fuel Ratio Gauges

Ÿ Aeromotive Fuel Pressure Regulator

Ÿ B&M Hi-Tek Oil Cooler Fan

Ÿ B&M Launch Control Unit

Ÿ Chasebays Engine Ground Kit

Ÿ KW Full Coilover Suspension

Ÿ Magnaflow Exhaust

Ÿ Magnaflow Hi-Flow Racing Catalytic Converter

Ÿ Flex-A-Lite Radiator/Racing Thermostat

Ÿ Nitrous Express Piranha and Purge Systems

Ÿ Nitrous Express Automatic Bottle Heater

Ÿ Royal Purple Fluids

Ÿ SSBC Big Brake Kit

Ÿ SPEC Clutch

Ÿ Custom Racing Header and Chassis Brace

Ÿ Optima Battery – 8022-091 75/25 Dual Terminal

Ÿ Konig Deception Wheels (18×8)

Ÿ Continental Extreme Contact DW Tires

Interior modifications include:

Ÿ Cipher Auto Peanut Butter Leather Seats

Ÿ Infinite Auto Design Peanut Butter Leather Center Console and Rear Seats

Ÿ Infinite Auto Design Custom Suede A-Pillars and Headliner

Ÿ Custom Snap-On Tool Storage Unit in Rear

Ÿ Custom Harness Bar

Ÿ Kicker 10-inch Solo Subwoofer

Kicker 400-watt Class D Amplifier

Ÿ Kicker Audio Door Speakers

Ÿ Kicker PES19C Substation Enclosure

Ÿ Panasonic Toughbook

Ÿ Status Seat Belt Harnesses

PM Lifestyle will also make exterior enhacements to the Veloster, including:

Ÿ D-BASF Custom Paint Mix

Ÿ GReddy Carbon Fiber Hood Dampers

Ÿ Hyundai Genesis LED Door Mirrors

Ÿ Seibon Carbon Fiber Hood

Ÿ Seibon Carbon Fiber Trunk

Ÿ Seibon Carbon Fiber Lower Rear Diffuser

Ÿ Sequence-X Body Kit

Ÿ V-LEDS HID Fog Light Kit

Ÿ V-LEDS Complete LED Light Conversion